For many business owners, an office relocation means changes that go beyond a new address. After all, you are likely moving your business because it is growing beyond the capacity of your current office space.
Perhaps your business identity is also evolving with your needs. Updating business forms such as letterheads and business cards often lead to questioning the company logo. Want to update your corporate brand? Then these five tips are for you.
- Honestly evaluate your current logo. Does it still reflect where your company is today? As your business expands, changes in structure, or pursues new avenues, your logo may need to evolve to suit your evolving status.
- Consider a simple makeover. If you like the bones of your logo but find the font and colors to be dated, a little modernizing can go a long way towards revitalizing your design. Pay attention – some of your favorite brands have probably revised their logos over the years, subtly updating their look while keeping the original design concept.
- Get professional help. A graphic designer can help you take your logo to the next level. If you created your current logo yourself, it may be time to seek the help of a professional to suggest new ideas and clean up your design.
- Allow enough time. Revamping your logo is a big decision and can take some time to accomplish. You’ll want to make sure your new design is finalized before you make the move to your new office space.
- Don’t forget your slogan or tagline. Does your corporate message fit with your logo and more importantly, with your company’s current identity? If not, it may be time to revisit this key branding element.
Office relocation is a great opportunity to revisit your corporate brand. Get your employees involved in the process and take advantage of this chance to refresh your company’s image!